BRENDA POTTS
Brenda Potts owns Midwest Legacy Marketing, serving as a media liaison and marketing consultant for companies in the hunting industry. She works with SHE Outdoor Apparel and HotMocs coordinating their respective pro staff programs, television sponsorships, donation and scholarship programs. Brenda is also co-host of SHE’S Beyond the Lodge, airing 52 weeks on Outdoor Channel and Wild TV.

Brenda has been an outdoor writer for over 17 years with articles published in a variety of magazines, primarily on whitetail and elk hunting. She has a regular field report column on www.huntingnet.com and a monthly column called Gettin’ Outdoors in Pilot Travel Center’s Challenge magazine.

She is also a book author whose credits include, “Illinois Whitetails,” “Younger’s Wild Adventures,” a series of outdoor adventure fiction for young readers and chapters in “Legendary Whitetails II.” Brenda is a member of the Professional Outdoor Media Association (POMA) and the Association of Great Lakes Outdoor Writers (AGLOW).

Brenda has a BS degree in Environmental Biology and 31 hours toward a MS in Biology. Prior to opening her own business, Brenda served as Constituency Liaison for the IL DNR and Senior Agency Manager for Constituency Services for 7 years. That division was responsible for Conservation Congress, Sportsmen Against Hunger, Volunteer Network and Internships. She also served as Interim Executive Director of Public Services. Prior to that Governor Jim Edgar appointed her to a 6 year term on the Natural Resources Advisory Board.

She has been Executive Director of the IL Federation for Outdoor Resources, one of the largest non-profit conservation organizations in IL and president of Illinois chapters of the Rocky Mountain Elk Foundation and Whitetails Unlimited. She is also a National Bowhunter Education Foundation certified archery instructor.

Brenda has hunted whitetails, mule deer, elk, turkey and small game for many years. She shares her love of hunting and the outdoors with husband Stan Potts, co-host of North American Whitetail TV on the Sportsman Channel and Fox affiliates and co-host of HuntMasters TV on Outdoor Channel.


My future hunting buddy, niece Sydney Simmering


Thanks Mom and Dad, for taking me hunting!


Kids Hunting for a Cure


MAY YOUR LIFE BE FILLED WITH FAITH, LOVE, HOPE AND HAPPINESS; AND MAY ALL YOUR HUNTS BRING YOU GREAT MEMORIES!

Brenda Potts

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